Editorial conversations that build trust
These conversations are built around questions and subjects that are genuinely interesting to property sellers, buyers and landlords.
They are designed to demonstrate your knowledge, insight and expertise amongst potential clients who will be researching and comparing agents online. By the time they are ready to instruct someone, they know you, like you, and are more inclined to trust you.
Each conversation is planned in advance and then filmed in a natural, professional setting, typically the agent’s own offices.
The full conversation can be put on platforms such as YouTube, Spotify, and your website.
We can then generate multiple short clips from these conversations which can be sent to your email subscribers and put on the social media channels that your prospective clients use.
Each clip highlights a useful insight, interesting question or practical piece of advice — and viewers are directed to the full conversation if they want to learn more.
The result is several pieces of engaging editorial content from a single filming session, helping your expertise reach potential clients across multiple channels.
Client: Seymours Guildford
Ray has been instrumental in helping us develop our podcast and build our profile beyond traditional estate agency marketing. His creativity, enthusiasm and understanding of our business have helped us produce genuinely thought-provoking content that engages our audience and brings new people to our brand. He has also opened doors to valuable media opportunities, including BBC Radio Surrey and Surrey Magazine, helping us reach a much wider audience. Ray is proactive, well-connected and a pleasure to work with. I wouldn’t hesitate to recommend him to any business looking to raise its profile and establish itself as a trusted voice in its industry.
– Charity Holden, Partner, Seymours Guildford
